Problem: Help Bootleg stand out in an over-saturated market ofÂ
micro-breweries in Newfoundland and Labrador. Assisting in the growth of sales province-wide.
Solution: Create a fresh new visual identity. One recognizable across the entire brand while allowing each flavor to stand out.
The design concept starts with putting the name of the beer at the forefront of the design. Big, bold lettering makes the beer's name stand out at a distance. The bold, colorful background patterns are directly related to the flavors of the beer and make them stand out.
